Global eCommerce
Entering the global commerce arena can be promising, however, it does present some considerable challenges to online eTailers. Understanding the needs, rules and regulations of different target markets and countries, taxing and duty issues, localizing your website, customer service and managing credit card fraud are some of these.
Preparing Your Site for International eCommerce
For US based eTailers, entering other English speaking markets, namely Canada, the UK and Australia are the easiest entry points. The addition of a currency converter to your eCommerce site provides users with a convenient shopping experience. Additionally, displaying the fully landed cost of delivery including shipping, all taxes and duties will make the shopping experience even more pleasurable. Local payment options also help build loyalty with foreign customers.
We can help identify the best solutions for currency converters, payment options and delivery options for you particular organization and facilities.
Localization of Your Site
When entering other markets and countries, you need to localize your site content. Allowing the customer to see the site in their own language will help build your brand internationally and increase conversions. Simple translations are NOT the solution, you need to adapt the local culture and speaking, and cater to the needs and shopping methods of each market's shoppers. You also need to optimize your site for international search engines and modify your marketing targeting your shopper demographic in each market and country.
Local Rules and Regulations
When selling to other countries and markets, you need to comply with the local rules and regulations in various areas, including:
- Advertising
- Product Labeling
- Taxes, Duties, Customs
- Return Policies
- Charge Backs
- Credit Card Transactions and Fraud
- Restricted products & technologies
We can help you understand and comply with the rules and regulations, identify which countries are the easiest for you to enter into, and identify suppliers and logistics solutions to optimize your costs and optimizing the bottom line.
International eCommerce Success
By helping identify the best markets and countries for your products, assisting in identifying solutions for logistics, marketing and compliance, and utilizing third party solutions, we can build a plan for your successful entry into International eCommerce and eBusiness.
We will integrate thrid party solutions when a solutions fits your needs, saving time and cost in building your infrastructure for supporting all aspects of International business.
